AKC: Anything is PAWsible
Summary:
Centered around the relationship between humans and dogs, the American Kennel Club’s (AKC) Museum of the Dog activates the AKC’s mission with a visitor experience that educates, engages, and entertains. Gramercy Tech helped the global architecture giant, Gensler, to develop a companion mobile application for the newly finished AKC Museum of the Dog.
The Mission:
My team was tasked with creating a video that shows all of the digital touchpoints that are integrated throughout the museum including the interactive kiosks and communal table surfaces and the AR experience created by Gramercy Tech. I also was tasked with creating a title animation to bring life to Arty, the AKC dog.
The Outcome:
A really cool video that narrates the experience of visiting the AKC museum that both Gramercy Tech and Gensler used for their case studies.
Role: Writer, Director, Art Direction, Animation, Photography
Logo design: American Kennel Club
Production: Gensler, Malcolm Ward (Gramercy Tech)
Videography + Talent: Gensler
