Profile Image

Crafting a Visual Anthem:
Mdou Moctar's 'Afrique Victime'

We aimed to fuse a punk-grunge aesthetic with the intricate realities of Africa's struggles. The powerful song, Afrique Victime confronts Africa's history of exploitation and the imperative of breaking silence against injustice.

Through dynamic visuals, we captured the essence of the lyrics, which evoke the continent's resilience and call for unity and action, referencing pivotal moments and figures like Nelson Mandela and the Arab Spring.
Role
Art Director
Motion Director
Motion Designer
Designer
Team
Director: Cem Misirlioglu
Creative Direction: Can Misirlioglu
Footage: Mamadou Halidou, WH Moustapha, Mikey Coltun
Art Director: LaMae Nembard
Editor: Molly Koch
Motion: Jake Coughlin, Nick O’Malley, Danyang Ma
Design: Sam Ubinas
Post Supervision: Bianca Bennett
Profile Image
Profile Image
Art Direction
This entire footage library for the video was collected from salvage footage from past recordings of the song's performance. We decided to lean into the concept of corruption and objects being overprocessed.  
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image
Profile Image

Next Project:

For the Music:
Crafting Sony's Global Identity

Profile Image