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Capital One on the Big Stage: A Bold OOH Campaign for Technologists

We created a high-impact OOH campaign in Las Vegas and online to position Capital One as a tech leader, featuring large-scale digital spectaculars, building-sized videos, and a marquee feature on the Las Vegas Sphere.

By showcasing its modern tech stack, cloud innovations, and proprietary AI solutions, the campaign successfully shifted perceptions among technologists, reinforcing Capital One’s role as a problem-solving powerhouse in finance.
Role
Design
Art Direction
Team
Creative Direction: Laura Holmes, Joyce Kuan, Fran Roberts, Dominic Valdez, Jason Paul (Copywriter)
Producers: Shannon Barnes, Rebecca Hovel
Design: Chay Schmidt, Joyce Kuan
Animation: Alex Komin, Benge Li, Conrad Mcleod, Kris Widger, Nicolas Donatello
Music & Sound: Johanna Cranitch, Gus Koven, KC Dossett
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Information
Technologists are wired to solve complex, real-world problems with smart, cutting-edge solutions—Capital One needed to show it speaks their language.
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